Cabot Bigham and ORAL I.V. have announced a partnership that will see the Red Bull Global Rallycross Lites race winner become a brand ambassador for the all-natural hydration product. Bigham was introduced to ORAL I.V. as he began participating in physically demanding endurance Spartan Races and relied on the product to keep him hydrated and alert.
“In auto racing, as well as physical endurance races, we have a lot of water leaving our bodies,” said the current GRC Lites championship leader. “It’s extremely important to stay hydrated in both scenarios. I’ve found ORAL I.V. is a product I can count on for a quick recovery that allows me to feel recharged after exerting substantial energy.”
This weekend, Bigham will be seeking to extend his GRC Lites championship lead with only three races remaining. He will also be participating in the Spartan World Championship Weekend hosted in North Lake Tahoe at Squaw Valley Resort located in Olympic Valley, California the first weekend of October. The 15-mile race will take place one week prior to biggest Red Bull GRC event of the season as the series returns to Port of Los Angeles for the finale, placing further emphasis on quick recovery time and hydration for the 19-year old.
ORAL I.V. is concentrating on expanding past its current market and place emphasis on consumers who want to live a healthier lifestyle. “We prefer our athletes to live a healthy lifestyle and to limit the amount of sugars and dyes they put in their body,” said ORAL I.V. CEO Bob Jones. “With ORAL I.V. being an all-natural product and Cabot’s heathy lifestyle, we feel he can help us reach an audience we haven’t been able to attach ourselves to previously.”
Follow Bigham on all social media accounts @followtheham or visit his website followtheham.com to keep up with his activities on and off the track.